With ultra-wide screen, top level digital surrounding stereo system, IMAX Movie Hall promises to deliver audio-visual enjoyment to the fullest, including the latest super-wide 3-D screening.

 

 

Technological Introduction of IMAX Theatre

We owns the first IMAX Theatre in Jiang Su Province, which is the fifth one in China. The IMAX Theatre could hold 384 audience. Visually it provides 3-D digital projection system imported from Canada and super large screen with the size of 21.3M * 13.3M. Acoustically, it owns 7.1 surround track sound system, making you enjoy yourself at our theatre and become a part of the story told by the movie. IMAX Theatre, make you feel the fun of movies.

THE IMAX EXPERIENCE¨ From traveling back in time to the pre-historic age of the dinosaurs, to looking into the future on board the International Space Station, the power of the The IMAX Experience¨ has long transported audiences to places far beyond the reach of most people. Now, through the magic of  IMAX DMR (Digital Re-Mastering), moviegoers can also experience the larger-than-life adventure, drama and emotion of their favorite Hollywood films. Some of today's biggest blockbusters have been transformed into the unparalleled image and sound quality The IMAX Experience, including Apollo 13, Star Wars Episode II: Attack of the Clones, The Matrix Reloaded, The Matrix Revolutions, Harry Potter and the Prisoner of Azkaban, Batman Begins, Charlie and the Chocolate Factor, Harry Potter and the Goblet of Fire, Polar Express, Robots, Spiderman 2, Poseidon, V for Vendetta, Superman Returns, Ant Bully, Open Season, and Happy Feet. For 2007, among the films are Night at the Museum, 300, Spiderman 3, and Harry Potter & the Order of the Phoenix. In 2004, Warner Bros. Pictures'  IMAX  ¨ 3D release of The Polar Express made cinematic history as the world's first full length Hollywood feature to be converted into IMAX 3D. The film shattered box office records worldwide and has become the highest and fastest grossing digitally re-mastered IMAX release. IMAX motion picture systems, invented and developed by IMAX Corporation ( IMAX ), are the most technically advanced motion picture systems in the world. Images of unsurpassed size, clarity and impact, enhanced by a multichannel state-of the-art digital surround sound system, are projected onto specially designed rectangular screens, up to eight stories high and 120 ft/36.5 m wide in IMAX theatres, and in IMAX ¨ Dome theatres, onto domes as large as 88 ft/27 m in diameter. The film format used by  IMAX (15/70) is ten times larger than a conventional 35mm film. The sheer size of a 15/70 film frame, combined with the unique IMAX projection technology, is the key to the extraordinary sharpness and clarity of films exhibited in IMAX theatres.

IMAX DMR IMAX Corporation has developed a proprietary process to re-master Hollywood feature films into IMAX?s 15/70 format so that audiences can experience the adventure, drama and emotion of their favorite blockbusters with the unparalleled image and sound quality of The I IMAX Experience. Known as IMAX DMR, this proprietary technology digitally enhances the image and sound quality of these films for exhibition in IMAX theatres. The resulting images have a level of clarity and sharpness that consumers expect from An IMAX Experience¨. The development of the IMAX DMR process was based on IMAX 's in-depth knowledge and understanding of the 15/70 format and the projection environment in IMAX theatres. IMAX DMR is much more than just a software tool. It is a complete, purpose-built, end-to-end system designed to accommodate the high demands of day-and-date releases.

THE PROCESS IMAX DMR starts by scanning, at the highest resolution possible, each individual frame of the 35mm film and converting them into digital images. Next, proprietary image enhancement tools, developed and refined over many years, optimize each image for printing onto 70mm film. The useful information contained within the small area of the 35mm format is analyzed. Some of the techniques used to enhance the digital image include sharpening, color correction, grain removal, and eliminating unsteadiness. The enhanced digital signal is then recorded onto 15/70 film resulting in a visual presentation which, when projected on IMAX 's state-of-the-art rolling loop projection system, is bright, crisp, steady and absolutely stunning. The highly automated IMAX DMR system allows the process to meet rigorous film production schedules.

SOUND For IMAX DMR releases, the original soundtrack of the 35mm film is re-mastered for IMAX 's specially designed multi-channel, state-of-the-art, digital surround sound system. Unlike conventional theatre sound systems, IMAX sound systems are uncompressed, full fidelity and use proprietary loudspeaker systems that ensure every theatre seat is in a good listening position. IMAX already offers Studio Master Quality surround sound that puts audiences in the picture. IMAX DMR creates an immersive experience for Hollywood event films with clear, distortion-free soundtracks.

IMAX Website